Privacy Policy

How rootcube collects, uses, and protects your personal information

Last updated: January 2026

1. Introduction

rootcube ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at rootcube.com.

rootcube is a data consultancy based in the Netherlands, specializing in data architecture, engineering, and modeling. This website serves as our primary online presence where potential clients can learn about our services and contact us.

2. Data Controller

rootcube, based in the Netherlands, is the data controller responsible for your personal data collected through this website. As an organization operating within the European Union, we comply with the General Data Protection Regulation (GDPR) and other applicable Dutch and EU data protection laws.

3. What Data We Collect

3.1 Contact Form Data

When you submit our contact form, we collect the following information that you voluntarily provide:

  • Name: To address you personally in our response
  • Email address: To reply to your inquiry
  • Message: The content of your inquiry

This data is submitted directly to Google Forms, which acts as our third-party data processor for contact form submissions.

3.2 Analytics Data

With your explicit consent, we use Google Analytics to collect anonymized usage data about how visitors interact with our website. This includes:

  • Pages visited and time spent on pages
  • Referral sources (how you found our website)
  • Device type and browser information
  • Approximate geographic location (country/region level)

Important: Analytics data is only collected if you actively consent to analytics cookies through our cookie consent banner. If you decline or do not interact with the banner, no analytics data is collected.

3.3 Cookies

We use a minimal number of cookies on this website:

  • Consent cookie: Stores your cookie preferences locally so we remember your choice on future visits.
  • Analytics cookies: Google Analytics cookies (_ga, _gid) are only set if you consent to analytics. See our Cookie Policy for details.

4. How We Use Your Data

We use the information we collect for the following purposes:

  • Respond to inquiries: Contact form data is used solely to respond to your questions or requests about our services.
  • Improve our website: Analytics data (when consented) helps us understand how visitors use our site so we can improve content and user experience.

We do not sell, rent, or share your personal information with third parties for marketing purposes.

5. Third-Party Services

Our website uses the following third-party services:

5.1 Google Forms

Contact form submissions are processed through Google Forms. Google acts as our data processor for this service. For information on how Google handles data, please review Google's Privacy Policy .

5.2 Google Analytics

We use Google Analytics to understand website traffic and usage patterns. This service is only activated with your explicit consent. Google Analytics uses cookies to collect information about your use of our website. For more information, see Google Analytics Data Privacy .

6. Data Retention

  • Contact form data: Retained in Google Forms for as long as necessary to respond to your inquiry and maintain a record of our communications, typically no longer than 2 years after our last interaction.
  • Analytics data: Google Analytics data retention is set to 14 months, after which it is automatically deleted.
  • Cookie consent preferences: Stored locally in your browser for 6 months.

7. Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can request correction of inaccurate personal data.
  • Right to erasure: You can request deletion of your personal data ("right to be forgotten").
  • Right to restrict processing: You can request that we limit how we use your data.
  • Right to data portability: You can request your data in a machine-readable format.
  • Right to object: You can object to our processing of your personal data.
  • Right to withdraw consent: You can withdraw consent for analytics at any time by clicking "Manage preferences" in our cookie banner.

To exercise any of these rights, please contact us using the details below.

8. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe your data protection rights have been violated.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.